Why Pichai Studies
What You Gain When You Learn Here
Every design choice in our courses reflects a single question: what does this particular learner actually need? The answers have shaped a school that looks quite different from most.
â Back to HomeA Summary of What Sets Us Apart
Sixteen characteristics that distinguish learning at Pichai Studies from the broader market for financial education in Thailand.
Cohorts of 8â12
Small enough for real conversation
Thai Legal Context
Grounded in Thai law throughout
No Product Referrals
Zero commission from third parties
Printed Workbooks
Reference materials you keep long-term
Weekly Sessions
Fits around working and family schedules
Attorney Access
Individual consultations at senior level
Annual Updates
Curriculum revised every year
Full Confidentiality
Your worksheets stay private
Experienced Mentors
8+ years practice before teaching
Bilingual Support
English sessions, Thai terminology support
Office Hours
Direct access to your teaching mentor
Transparent Fees
No hidden charges, no auto-renewals
Deep, Contextual Expertise
Every instructor at Pichai Studies spent significant time working in their field â in banking, law, or counselling psychology â before moving into education. They bring not just qualifications but the texture of real cases and practical judgement developed over years of client-facing work in Thailand.
- Postgraduate qualifications in finance and law
- Minimum eight years' field experience required
- Curriculum prepared and reviewed by practising specialists
- Access to notarial attorneys and family communication specialists
Why This Matters for You
When a question arises in a session â about a specific banking product, a pension withdrawal sequence, or the treatment of a jointly owned property under Thai inheritance law â your instructor will know the answer from experience, not from a slide prepared the week before.
A Method That Reflects How Adults Learn
Adults at mid-life learn differently from younger students. They benefit from connecting new information to what they already know, and from having space to ask the questions that actually matter to their situation. Our course structure is built around this.
A Thoughtful Learning Process
Our courses follow a layered structure: each week builds on the last, reference materials are designed for ongoing use, and learners have opportunities between sessions to apply what they have covered to their own household circumstances.
- Weekly live sessions with a consistent instructor
- Printed summary sheets for binders and long-term reference
- Personal worksheets reviewed privately by your mentor
- Office hours available between sessions
An Environment Where You Can Ask Freely
Financial topics carry personal weight. Asking questions about your savings, your pension, or your plans for your estate requires a level of trust in the room. We keep cohorts small specifically to enable this. With eight to twelve participants, nobody feels like an anonymous face in a lecture.
- No recording of personal circumstances or family details
- Individual coaching calls at intermediate and senior levels
- Direct email access to your instructor throughout the course
- Post-course advisory correspondence for senior participants
Discretion as a Design Principle
From the way cohorts are structured to the handling of personal planning documents, discretion is built into the programme rather than promised as an afterthought.
Fees That Cover the Full Programme
The enrolment fee for each course covers all sessions, materials, coaching calls, and â at senior level â individual professional consultations. There are no upsells, no add-on purchases, and no automatic renewals.
Transparent Pricing, Genuine Value
Our courses are priced to reflect the full cost of quality: small cohorts, qualified instructors, professional specialists, and printed materials. We do not offer a cheap alternative and then attempt to recover the difference through extras.
- Foundation course: āļŋ6,700 â six weeks, all materials included
- Intermediate course: āļŋ18,500 â nine weeks plus six-month follow-up
- Senior seminar: āļŋ36,100 â thirteen weeks, attorney access, 18-month correspondence
- Cancellation with full refund available 14 days before cohort start
Pichai Studies Compared to Typical Providers
A clear look at how our approach differs from the broader market for financial education in Thailand.
| Feature | Pichai Studies | Typical Provider |
|---|---|---|
| Cohort size | 8â12 participants | 30â100+ |
| Thai legal and tax context throughout | ||
| Individual attorney consultation included | ||
| No commissions or product referral income | ||
| Printed course materials included | ||
| Family communication specialist in senior course | ||
| Annual curriculum review | Varies | |
| Post-course advisory follow-up | ||
| Learner worksheets reviewed privately |
What Only Pichai Studies Offers
These are features we have not seen combined anywhere else in the Thai financial education market.
The Knowledge Harvest
Each participant's reflections are collected over the course duration into a personal document â a record of your thinking and decisions, not just course content. This is yours to keep and revisit.
Binder-Ready Summary Sheets
Full-colour printed reference sheets at the end of each module are specifically designed for organisation into a reference binder â so the course becomes a permanent resource, not a memory that fades.
Family Conversation Preparation
The Senior Seminar includes sessions specifically designed to help participants prepare for and conduct estate conversations with adult family members â a dimension most financial courses leave entirely unaddressed.
Milestones and Recognition
Years Operating
Learners Enrolled
Completion Rate
Avg. Cohort Rating
Bangkok Adult Education Award 2023
Recognised for excellence in continuing financial education for adults aged 40 and above.
Thai Financial Literacy Association
Member in good standing since 2018, adhering to the Association's code of conduct for education providers.
4.8/5.0 Overall Learner Rating
Maintained across all cohorts since our first independent review in 2019.
See Whether One of Our Courses Suits You
Reach out to discuss your situation and we will help you think through which course would be the right fit â without any obligation to enrol.
Send an Enquiry