Privacy Policy

1. Who We Are

Pichai Studies operates as a financial education provider based in Bangkok, Thailand. Our registered address is 73 Ratchadapisek Road, Din Daeng, Bangkok 10400. You can reach us at [email protected] or by telephone on +66 76 528 4917.

We are the data controller for personal information collected through this website and through our enrolment and course delivery processes. This policy applies to all visitors to our website and all learners enrolled in our programmes.

2. Information We Collect

We collect personal information in the following ways:

Information you give us directly

• Your name, telephone number, and email address when you complete our contact form or make an enrolment enquiry.
• Your responses to course worksheets and reflection exercises, which are part of the structured learning process.
• Payment details passed through our payment processor when you enrol in a course. We do not store full card numbers on our systems.
• Any information you share during coaching calls or office hours with our teaching staff.

Information collected automatically

• Browser type, operating system, and device type when you visit our website.
• Pages visited, time spent on each page, and navigation patterns, collected via analytics tools.
• Your approximate geographic location derived from your IP address.
• Cookies and similar tracking technologies as described in our Cookie Policy.

3. How We Use Your Information

We use the information we hold for the following purposes:

• To respond to enquiries — when you contact us, we use your name and contact details to reply and assist you.
• To deliver courses — your information is used to provide access to course materials, schedule sessions, and coordinate coaching calls.
• To administer your enrolment — including processing fees, issuing receipts, and maintaining attendance records.
• To communicate with you — we may send course reminders, updates about schedules, and follow-up correspondence as part of the programme.
• To understand how our website is used — aggregated, anonymised analytics help us improve the clarity and usefulness of our pages.
• To comply with legal obligations — Thai tax law and business record-keeping requirements necessitate that we retain certain transaction records.

We do not use your personal information to create automated profiles that produce significant decisions about you, and we do not sell or rent your data to third parties.

4. Legal Basis for Processing

Under Thailand's Personal Data Protection Act B.E. 2562 (PDPA), we rely on the following grounds to process your personal data:

• Contractual necessity — processing required to fulfil your enrolment and deliver the course you have joined.
• Legitimate interests — for general website analytics and improving how we communicate information about our programmes.
• Legal obligation — where Thai law requires us to retain records.
• Consent — for optional communications such as programme newsletters, where you have expressly agreed to receive them.

5. Who We Share Your Information With

We share personal data with third parties only where necessary:

• Payment processors — to handle course fee transactions securely.
• Email and communication platforms — to deliver messages and course materials to enrolled learners.
• Analytics providers — who process data on our behalf under data processing agreements, using aggregated or pseudonymised data only.
• Professional advisers — estate attorneys and communication specialists who participate in our Advanced Estate and Wealth Planning Seminar have access only to the information relevant to their involvement in that programme, with your knowledge.
• Legal or regulatory authorities — where we are required to disclose information by law.

All third parties we work with are required to handle your data with care and in compliance with applicable law.

6. How Long We Keep Your Data

We retain personal information for as long as is reasonably necessary for the purposes set out above. As a general guide:

• Enquiry and contact records are kept for up to two years from the date of last contact.
• Enrolment and course records are kept for up to seven years in line with Thai commercial record-keeping requirements.
• Analytics data is aggregated and anonymised and may be retained indefinitely.
• Marketing consent records are kept for the duration of the consent and for a reasonable period thereafter.

When data is no longer needed, we delete it or anonymise it securely.

7. Your Rights

Under the PDPA, you have the right to:

• Request access to the personal data we hold about you.
• Ask us to correct inaccurate or incomplete information.
• Request deletion of your data, subject to our legal retention obligations.
• Object to certain types of processing, including direct marketing.
• Withdraw consent where processing is based on consent.
• Request that we restrict processing in certain circumstances.
• Receive a copy of your data in a portable format where this is technically feasible.

To exercise any of these rights, please write to us at [email protected] or by post to 73 Ratchadapisek Road, Din Daeng, Bangkok 10400. We will respond within 30 days. If you have a concern that we have not addressed satisfactorily, you may raise it with Thailand's Personal Data Protection Committee.

8. Data Security

We take reasonable technical and organisational steps to protect personal data against unauthorised access, disclosure, alteration, or loss. These include encrypted transmission for web forms, restricted access to personal records, and regular review of our data handling practices.

No internet transmission can be guaranteed to be entirely secure, and we ask that you also take care with the information you share.

9. Cookies

This website uses cookies and similar technologies to support its operation and to help us understand visitor behaviour. For a full explanation of what cookies we use and how to manage them, please see our Cookie Policy.

10. Links to Other Websites

Our website may occasionally include links to external resources. We are not responsible for the privacy practices of those sites and encourage you to review their policies before sharing any personal information.

11. Children's Privacy

Our courses and website are intended for adults, specifically those aged 40 and above. We do not knowingly collect personal information from anyone under 18. If you believe a minor has submitted information to us, please contact us and we will remove it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make meaningful changes, we will update the review date shown at the top of this page. We encourage you to check back periodically.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, you are welcome to reach us at:

• Email: [email protected]
• Telephone: +66 76 528 4917
• Post: Pichai Studies, 73 Ratchadapisek Road, Din Daeng, Bangkok 10400, Thailand